Beginning in 2007, Serena took a new take on their user conference. First, they to wanted to extend the event to more than just existing users. Their goal is to bring together innovative people who are testing the limits of technology and provide new ideas and insights into how to solve the business problems they are looking at. They also wanted to make sure that they gave their attendees plenty of time to interact with other attendees since they felt that sometimes the most interesting product experts are the other users -- not the designated speakers. Innovation is usually a result of a sharing of ideas, passing from one person to another. Since the concept of a game of tag fit their goal, they decided to call the event Serena Tag.
This year the event will be held on September 7 through 10 at the Santa Clara Marriott. Here is the Serena Tag event schedule. Featured focus areas will include Mashups, Agile, Project & Portfolio Management, Application Lifecycle Management, Software Configuration Management and more.
I have been asked to blog Monday and Tuesday of this event on assignment. However, just as with my other paid blog work for the AppGap and Fast Forward blogs, I am being given the freedom to write what I want without prior editing by the Sernea team. My conference posts will appear on the Serena Tag conference blog that they are stetting up and they will also be cross-posted on this blog, Portals and KM for the two days of the conference that I cover. This is a departure from my normal mode on this blog, so I wanted to provide full disclosure. I am excited about this opportunity, this experiment for my blog, and look forward to the event. I have great respect for the product innovations at Serena that I have written about on this Portals and KM blog, the AppGap, and FastForward so it will be interesting to see how this conference evolves.
Here is what Serena says about their event:
At the Tag conference, attendees can choose either the full three-day conference or mash their own one-day mini-conference on Business Mashups or Agile software development. They can attend the free Mashup Fest, where they can work closely with Master Mashers from across the industry to kickstart new mashups or take existing ones the last mile. Or attendees can take the first step in becoming a true Agile practitioner by joining in the free Agile Mastery training session, where anyone can get Agile certified in 2-days for free. (Usually Agile certification costs $1,400 or more.)
Additionally, industry VIPs will be leading sessions designed to keep attendees ahead of the tsunami of market-changing technologies that can either boost or drown a project team, a department, or even a global organization.
• Forrester Research analyst Oliver Young, who specializes in Web 2.0, will present practical ways for technologists to become IT Superheroes able to understand new technologies and solutions to get work done faster and better.
• Gartner’s Anthony Bradley, managing VP focused on Enterprise Mashups, will lead a panel discussion exploring how to sell Business Mashups to C-level executives with practical examples of how small, medium and large companies in various industries have successfully incorporated them.
• Jeff Kaplan, principal analyst and owner of Think Strategies, will walk through a checklist of factors to help companies decide when to go on premise or when to go on demand, determining what applications and timing is most appropriate for choosing Software as a Service (SaaS).