It has been almost a year since I reported on Darwin Ecosystems at the 2012 SF TechCrunch Disrupt where it won the 2012 SAP Big Data Start-up of the Year award for its Tweather offering. This latest achievement goes along with its win of the KM World Trend Setting Product in both 2011 and 2010 and the Most Promising Software award in 2010. Darwin was also named to the 100 companies that matter in 2010 by both KM World and eContent Magazine.
Since TechCrunch Disrupt Darwin has been hard at work and have dramatically improved on its new site, now called TweetZup, as well as its mission. I am still connected to Darwin and excited about what is happening.
TweetZup’s real value is to give users the ability to discover content that is emerging. What better source than Twitter to do that? In fact, Twitter has been great for self-promotion and pushing content out, but it lacks in offering a comprehensive discovery of what is emerging. No wonder why they are having a hard time with advertisement since they have not really developed user’s receptiveness to content. Instead brands and companies have been the real consumer of Twitter content, not the every day user.
Darwin has created www.tweetzup.com as a truly dedicated site to see what is emerging right now about topics that you may care about. Furthermore, you can create alerts for emerging themes of interest. These alerts can be pushed on your behalf to your twitter account, or be sent to you via email. Tweetzup also correlates the emerging twitter themes to find the most relevant videos. It is search without search offering true contextual discovery. You can drill down to explore a topic, like art, with suggestions or determine your own preferences.
We all know that search engines do a poor job at revealing what we don’t know, and therefore it is hard to know what you are missing.
The Tweetzup service is free and in Beta. But please feel free to play with it, create your own ZUPs (queries), set alerts, and share your finding.
Also know that Darwin is about to publish an API that will allow developers to tap into its temporal curation intervals, This capability is what allows the tag and clustering animation on the site, to performs tasks such as trend-based SEO, analytics, and predictive computing. A service/user can extract the metadata and improve their SEO by adding KW to their content that reflects the trending and associated keywords. See Thierry Hubert’s recent post, Announcing our new Emerging Organic Metadata Tags for SEO API for more details.
In an effort to support the protection of our homeland, Darwin has created several pages where you can start to see what topics are emerging relating to terror threats. You can also create your own alerts when keywords of interest are piping-up in significant numbers over different periods of time. The URL is http://www.tweetzup.com/tw/home/home?filter=Terror%20Threat or go to www.tweetzup.com and select the Terror Threat category. You can also create your own topics to monitor by registration via a twitter account. It is a free and open website.
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