The Brainyard is seeking Outstanding Social Business Leaders For 2013. They are looking for introductions to the best of the best, a new set of Social Business Leaders to be announced at June's E2 Conference in Boston. In 2012, they honored Bonobos, Cemex, Ford Motor Co., McKesson, Red Robin Gourmet Burgers, TD Bank and Unisys. Chris Laping, the Red Robin CIO we named our 2012 Social Business Leader of the Year, joined me for an onstage interview at E2, and it wound up being one of the top-rated events at the conference.
I think this is a very useful effort as the conference could use more business cases and fewer consultant sessions. This is not a criticism of past conferences. When enterprise 2.0 was new there was a real need for thought leaders to provide a vision. Now that it has been around a while, we need to hear more from organizations on their successes, challenges, and lessons learned.
As Jane McConnell reported in Digital Workplace Trends 2013, adoption and deployment remains a challenge. She found in early adopters resistance tends to come from middle managers while in the majority it comes from senior management. I think this is because in the early adopters the senior managers have bought in so things are starting to change and hitting the middle management resistance. In the majority things have not progressed far enough for middle managers to really worry. Jane also found that, “adoption lags far behind deployment for the social capabilities that empower individuals and self-organizing communities and challenge traditional hierarchies and roles within organizations.”
Let’s get more organizations on the stage to share what they have learned to help the rest of us.
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