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December 10, 2012


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Sage Aumick

That is right, Bill. The use of social media is a continuous work. Reading your post, I find the numbers unsettling, especially the part about the small percentage of companies that take into consideration the social media sentiments about their organization. In social media, every detail matters, and the bad sentiments come into every territory. As a marketer, you have to take the good with the bad, and make things better.

Bill Ives


Thanks for your comment. This is a very under used potential and the transparency of social media is one of the main benefits.

Staci Burruel

The statistics is indeed baffling. Nowadays, consumers use social media platforms to connect directly with companies for so many reasons. I think companies should take some time and effort to heed these “social media calls” to better understand their target audience. This will not only encourage brand loyalty, but can also serve as a reference to know how consumers view your company.

Jean Bridges

The growth of the social media industry is skyrocketing. We can expect this trend to grow further, as more people embrace the digital world. This means a lot of opportunities for businesses, since promoting products/services online is cheaper compared to the conventional ways of promoting products and services.

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