Giving Social Media a Good Job

One of Luis Suarez’s several commentaries on the Boston Enterprise 2.0, Social Task Management - When Social Business Got Down to Work, provides a very useful set of tasks that can help integrate social media into work processes. This is an issue I have been discussing here (see for example - Putting Social Media to Work and Integrating the Interactions with the Transactions) but Luis takes the argument to a more precise level by giving social media an excellent job.

Luis writes, “It's time for social software to begin to discover the path of how it can embed itself into our day to day workflows with much more effectiveness and efficiency, by focusing on those common tasks and activities we keep repeating on a daily basis, but that, in some cases, generate a bunch of business pain points for which social networking tools could be that aspirin to get rid of the headache.” He goes on to add, “empower employees to become smarter at what they already do at work, with perhaps a lot less effort involved altogether!”

I could not agree more. Luis offer a term from Alan - Alan Lepofsky - Social Task Management. This is a great concept. I offered a use case for it from the past, Integrating Transactions and Interactions: A Fable, but was not smart enough to call it what it really is as Alan does.  Luis adds, “Social Business will become a corporate reality as soon as it starts understanding, and fully embracing, how it needs to mix and mingle with our day to day workload, i.e. tasks and activities.” This is a great job for social media. Luis goes on to articulate this concept with greater depth. I think his post is required reading so I will repeat any more here. 

 

Comments

[Darryl Tay]

Social Task Management – Sounds like a good concept. And it is good to hear that social media can be incorporated in our day-to-day workloads. I can see that companies will use this tool to inter-connect people within the organization and use this to promulgate harmonious working relationship in an enterprise. But having said that, I think pioneers need to establish solid guidelines to ensure the “social media safety” of the individuals involve.