Search and discovery are both useful ways to find useful content. Everyone knows about search. Google is my home page. It has opened up the Web to the world. As Romain Goday wrote in Search vs Discovery (Or A New Approach to Information Consumption), “Search has boomed in the last decade, more than 130 billion searches were conducted during 2010.”
While search provides an answer to a question you already know. “Discovery” provides awareness to things you might not have anticipated in areas that interest you. While still at an early stage, there is a new breed of tools, content discovery engines, that are gaining traction to complement search engines. They do not replace search they provide another line of inquiry into what is happening on the Web.
Discovery goes beyond search as it can help you uncover meaningful content without having to formulate a question. It can provide ongoing monitoring of an area of interest and report back variances in information patterns. It operates in real-time and does not have to wait for popularity to drive content forward. This is approach taken by the Darwin Awareness Engine™, one of the new breed of content discovery tools.
Both Google and Bing provide some ability to inspect documents without having to load the actual excel data.
Posted by: Los Angeles Local Seo | August 24, 2012 at 02:46 AM