It have been a while since I wrote about the Darwin Awareness Engine™ but it is alive and doing well gaining new customers. Nicholas Herold makes a nice point in the post, Information Overload? Or Is it just noise? The Darwin Awareness engine does not help with those simply overwhelmed with too much information. Instead it organizes information into patterns that help the knowledgeable person make sense of what is happening in their area of interest.
The concept of massive amounts of information does come into play but it is not too much information if you can sort it into groups that make sense and then efficiently explore those groups to find the outliers that offer meaningful insights. In this sense having massive amounts of information is a good thing if you can process it effectively. That is what the Awareness Engine is designed to do.
Content becomes overwhelming if you do not know what to do with it. But if you know you subject, the more content the better if you have the right tool to quickly go through it to find content of value.
Organizing information and managing its flow can help keep users interested in a given site's content. Irrelevant content can become noise if it competes for the user's attention.
Posted by: MicroSourcing | May 08, 2012 at 12:03 AM