At the recent Adobe Digital Marketing Summit, Adobe made a number of announcements about new capabilities for digital marketers. These included the following.
Adobe Social is a new product within the Adobe Digital Marketing Suite. It combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. It gives social marketers a single platform to manage, measure and optimize social media strategies in the context of all other digital marketing efforts. Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe Social Analytics.
The Adobe Digital Marketing Suite features new predictive marketing capabilities, helping digital marketers improve personalized engagement, multi-channel campaign execution, and media monetization. These advancements will help marketers better understand the opportunities within big data. They can more quickly sort through an increasing amount of data to identify impactful insights and leverage historical data to predict future results. Adobe captures more than 6 trillion transactions per year for its 5,000+ digital marketing customers. Collectively, these transactions represent more than 27 petabytes of data.
Technology acquired from Efficient Frontier is now available as part of the Adobe Digital Marketing Suite to new and existing Adobe customers. It unifies social, search and display campaigns and creates true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows
The Adobe Web Experience Management (WEM) solution and CQ 5.5 are integrated with the Digital Marketing Suite, helping organizations build their brands, increase engagement and drive demand by delivering more consistent, contextually relevant experiences on the web, mobile devices and social media. The new Adobe CQ 5.5 includes several new features and capabilities, as well as integration with other products in the Digital Marketing Suite.
Adobe is partnering with hybris, a provider of multichannel commerce and communication software, to provide digital marketers commerce capabilities as part of Adobe’s solution for powering online customer experiences. This partnership lets marketers manage and optimize the online buying process across multiple channels for both the front-end shopping experience and back-office merchandising and marketing publishing processes. The integrated eCommerce capability as part of Adobe WEM is available now in beta and is targeted for general availability in the second calendar quarter of 2012.
Adobe should not delve into the world of social - they already make fantastic development and design programs. If anything, Adobe should implement social features into the current programs.
Posted by: Darren - Adobe Training | April 25, 2013 at 09:59 AM