Google Analytics is a popular free tool from Google that provides a wealth of information about the visitors to your website. It can take a bit of time to uncover its full use. I want to alert you to a useful online workshop offered by my friends at Pioneer Training. As a disclosure I have no business connection with this firm except that I have been a close personal of the owner, Don Lesser, for years and have written about his food writing on this blog before. I normally do not offer such promotions but I see this as a real service for an important product. Readers of this blog please do not send me similar requests to promote your products.
This two-hour online workshop will introduce you to the benefits of Google Analytics. This online class uses GoToMeeting software. You will be prompted to download a free guest copy prior to the class, if necessary. (Installation is quick and painless.)
Use Google Analytics to find out:
- Number of visitors
- Average time visitors spend on your site
- Types of traffic (direct, referral, search engine)
- Keywords used to find your site
- Most and least popular pages
- Geographic location of visitors
- Number of “socially engaged” visitors (Facebook, Twitter, Linked In)
Set Goals and Track Visitor Progress
- Measures conversions from visitors to customers (or donors, volunteers, etc.)
- Track visitor progress through your “funnel path” to a goal.
- Use data to improve site content and design.
Real-Time Data and Custom Reports
- Find out how many visitors are on your website now!
- Reveal the key words they used to get there.
- Show the pages currently being viewed and locations of current visitors.
- Customize reports for focused data analysis.
Regitser Online, by Phone or E-Mail
- Cost: $99.
- Go to their website: http://www.ptraining.com.com. Click Register Now! on the home page.
- Call their office: (413) 387-1040
- Send them an email: [email protected]
- PPrivate classes using your website or blog data also available.
Private SEO website analysis also available
- Learn how to optimize your website for search engines.
- Improve your SERP (Search Engine Results Pages) rankings.
- Avoid SEO mistakes and make maximum use of web page copy, titles and ALT tags.
- Design Google Analytics goal funnels to track visitor progress through your site.
- Create custom GA reports to retrieve the exact information you need
Bill,
Great article, yet I have a question that maybe you can answer or even write a post about. With all the latest changes at Google, What, when it comes to SEO do you think is the number one factor in SEPR? ....thanks, Michail
Posted by: Backlinks | May 10, 2012 at 11:32 PM
Michall - Thanks for your comment but what is SEPR?
Posted by: bill Ives | May 11, 2012 at 01:37 AM