My colleague at Darwineco System, Romain Goday, recently provided a nice discussion of the many areas where awareness of what is happening on the web is important. He writes that, “the immense volume of information on the Web in relation to almost any given topic requires the visualization of emerging patterns to understand what is going on.”
Romain goes on to add,” This process is analogous to meteorological forecasting. The Web is, like the data associated with the weather, extremely chaotic. When exploring unstructured data from the Web, the same principles can be applied to present Web events in understandable emerging patterns.”
This is why the Darwin Awareness Engine™ is built on the same mathematical concepts that are used to predict the weather. It lets the content self organize and thus is not subject to the influence of such practices as search optimization. There are no external algorithms to attempt to game. I will not repeat Romain’s post and encourage you to check it out.
He makes a convincing argument for the need to for awareness in the following seven areas: marketing, PR & brand management, customer support & product management, business development, competitive intelligence, risk management, and HR & training.
These are all good choices. I would add strategic planning, supply chain management, and community management. The latter is growing area within organizations. Being aware of what is being discussed within the community, as well as what is being said on the Web about topics of interest to the community is critical for community success.
The Darwin Awareness Engine is not a replacement to search engines but a complement to them. It provides a new and missing perspective. The Darwin interface provides an intuitive, interactive ScanCloud (patent pending) that reveals correlated themes for contextual content filtering around users’ topics of interest, a BuzzTape that displays themes that have high content acceleration within the last 24 hours, and the ability to save your queries to monitor the evolution of favorite topics.
I read your article conscientiously since it is very interesting but I would like to know what is your point of view concerning SAP upgrade ?
Posted by: sap project management | November 29, 2012 at 11:05 AM