This is a term that Dave Weinberger used in his KM World article, Letting data out of its box, that my friend, Geoff Bock, pointed out to me. Dave is talking about open data, This is data that has metadata that is open to link to other data. Then interesting things can happen, As Dave writes, “Once you let data out of its box—out of its cell—it immediately links up with everything it can, because that's how meaning works: One thing leads to another, and if it doesn't, it's non-sense.”
He adds that open data has value because of its links, “and links—the frisky little devils—just want to go forth and multiply.” Dave was writing these thoughts from a conference of yellow pages style paper directories that are moving to the Web or are already there. The ability of their data to link opens up a new world of possibilities for both their users and advertisers. It should also generate a new set of metrics to determine the value of ads. Reach becomes a dynamic number that depends on the strength of the data’s multiplying power.
It seems that the possibilities here are huge. Dave concludes his piece by stating that, “once data is out of its box, it never goes back in. And we're the better for it.” Well the genie is out of the bottle. Traditional SEO seems one-dimensional now as we move to n-dimensional models of reach. While there is a whole new playing field for the spammers. There are also great opportunities to provide connection and value for legitimate reasons.
This is interesting concept to reflect on in a cold January day in Cambridge.
Great thought. Congrats.
Posted by: Film Schools In Los Angeles | January 06, 2012 at 04:15 AM