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« My App Gap Posts for November 2011 | Main | Thirty of My Favorite Lunches »

December 02, 2011


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Brian Driggs

Preach it.

There were two times in my life where white papers seemed like something of potential value. Once, for 15 minutes before I leaned they were little more than a lead-gen tool for a former employer, and today, where I'm planning to use them to deliver on the promise of relevant, meaningful information and insight.

If you have to hype a product with marketing, the product's not good enough.
If you have to bribe people to give you feedback, your organization isn't important.

Deliver the best products. Deliver the best service. Make a positive difference in the world.

bill  Ives

Brian - Thanks. We are aligned on this.

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