The 2012 Social Marketing and New Media Predictions eBook is now available. It can be down loaded for free with the link in the prior sentence. Thanks to Lora Kratchounova and her colleagues at Scratch Marketing + Media for putting it together. The book is brought to us by Awareness Software. I have covered them several times on the TheAppGap (for example see: Awareness Summer 08 Release Brings Sharepoint Integration and New Features)
Here is the Web site description of the eBook. It “contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. It aims to prepare business leaders and marketers alike for the changes about to impact brands of all sizes in the coming year. As we move away from customer relationship management to customer managed relationships, we need new approaches to marketing, new ways of organizing our resources, and flexible, scalable technology to get our customers’ attention and ensure their engagement.” I could not agree more.
The book consists of a series of quotes organized around the six themes listed below. I was pleased to be one of the 34 marketing strategists consulted and the book quotes me several times. I feel honored given the experience of the others such as David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin, CC Chapman, and Steve Rubel. There are six parts:
The 2012 Social Marketing and New Media Predictions is organized in Six Parts:
One: Predictions for the biggest (social) marketing developments in 2012
Two: The role of “big data” in (social) marketing next year
Three: Expectations around key new technology
Four: The role of mobile in (social)
Five: The top challenge for marketers engaged in social next year
Six: The top marketing news resources
Here are some excerpts from sample quotes I especially liked:
“Businesses will have to embrace all of the disruptive elements, such as mobile and social technology, in a new, cohesive organization that is focused outward and inward.” Brian Solis.
“The continued growth of mobile -- smart phones as the primary device to access the web and use social -- will totally change the game for social marketing,” Debi Kleiman
“The biggest progression in 2012 will be around taking social data to the next level. Instead of focusing on measures such as reach and participation, brands will begin to focus and act on the insights from those metrics.” Mike Lewis
“Social movements and programs will become more integrated within existing business processes and become the driving agent behind purpose-driven product innovation, lead generation, sales, R&D, customer service, market research, communications, brand development, company culture, and, yes, marketing.” Robert Collins
“Real-time social will push marketers to form better internal collaborations and deeper partnerships with their agencies. Collaboration will lead to better marketing, increased advocacy and better customer value.” Lora Kratchounova
There is much more. Of course, I liked all my quotes but you will have to download the book to see them.
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Posted by: Sharepoint Consulting | December 24, 2011 at 03:54 AM
Wow. This is helpful. Thanks for the update!
Posted by: Louise Wilkinson | December 31, 2011 at 02:42 PM
Share worthy information. Nice article.
Posted by: Emily | July 27, 2017 at 06:53 AM