Twitter Use Keeps Expanding

A new Pew Report stated that 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone. This is a significant increase from the 8% of online adults who said they were Twitter users the first time Pew asked about Twitter adoption in November 2010. Different groups a have varying adoption rates. The study found that 25% of online African Americans now use Twitter, 19% of Hispanics, compared with 9% of non-Hispanic whites to use the Pew terms.

There are age differences as well. As reported, the number of 30-49 year olds who use the service has doubled since late 2010—from 7% of such users in November to 14% in May 2011. This growth trend is more pronounced among 25-34 year olds—Twitter use for this group roughly doubled between November 2010 and May 2011, from 9% to 19%. At the same time among the youngest adults (those ages 18-24) Twitter usage as stable at 16 – 18 %. Twitter use in the 55 -64 age group also doubled from 4% to 8% during this same time period.  Even the over 65 age group went from 4% to 6%.

The new data is recent as the results are based on telephone interviews conducted by the Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older. They had about a 12% response rate.

If you want to monitor what is being discussed on Twitter, our business partner Twortex uses the Darwin Ecosystem technology to look at conversations on Twitter. It is free. 

 

 

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