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« Results from IBM Releases Social Jam 2011 | Main | How Data Drives Effective Decision Making »

May 25, 2011


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John Maloney

Hi -

The problem here is people have been saying the same thing for 30 years. This silly conversation, and the dopey research is driven by vendors. That's a huge issue.

What about telephony and email? Heck, what about conversation? These account for 99% of all enterprise collaboration.

What about coming to work? Sitting? Getting dressed? Microprocessors, networks and display technology? Smart phones? Furniture? Again, all essential to enterprise collaboration and content. Guess what? They don't need research or 'alignment' either.

The classic 'reducing travel' chestnut has been tossed around for years and years. What a farce. In reality, business travel is growing sharply and airports are packed. Good grief. Travel is an infuriating red herring.

•In 1986, 75% of the knowledge that a worker needed was stored in their heads.
•By 2006, that number was estimated to be 9%. The needed information is no longer in the worker’s head but it is “out there” in the minds of others.

This fact is the sole driver of enterprise collaboration. It's not vendors and their specious research reports!

Software collaboration is now transparent, a fact of life. It doesn't need fancy research, it doesn't need alignment or claims of it being a separate class of offering. Software collaboration is the wrong unit of analysis. It's obsolete as a unit of analysis, that's all.

"It is a profoundly erroneous truism, repeated by all copy-books and by eminent people when they are making speeches, that we should cultivate the habit of thinking what we are doing. The precise opposite is the case. Civilization advances by extending the number of important operations which we can perform without thinking about them." - Alfred P. Whitehead

Please, please, the less we think about collaboration, the better, a LOT better!



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