Here is a post about a new service offering at Darwin Ecosystems. We now live in a complex and inter-connected world where reliance on simple explanations based on surface analysis no longer allows an organization to remain competitive. Whether you are the CEO of a large global company or the head of a small local organization, what happens in the world as reflected through conversations and events on the Web affects your ability to survive and prosper.
In addition to providing real time discovery of emerging trends and issues, the Darwin Awareness Engine™ has an ability to support the comprehensive analysis over time of complex underlying patterns in markets and the events that affect these markets. You can create, test, and refine hypotheses about root causes against the conversations and events that are transpiring on the Web and through it. You can look at what shapes your markets and topics of interest to make better predictions and discovery new ways to solve the challenges you face.
For example, our client KETC, the St. Louis public television station, was able to test and refine root causes on immigration issues by setting up related feeds and topics with the Darwin Awareness Engine™. They were able to undercover trends that might have been difficult or impossible to discover through traditional search and then feed these discoveries into their community for further exploration. Darwin is now being used to monitor the impact of these discoveries on the ongoing conversations within their community. For more detail on the KETC social media efforts see our five part series: The KETC Social Media Experience.
You can use the Darwin Awareness Engine™ to a tackle the complex issues your organization faces or we can provide the expertise to perform the analysis over time for you. Here is how it works.
Step One: A Darwin expert will work with you to develop testable hypotheses about the issues and challenges that you face.
Step Two: Appropriate content feeds are selected through a number of methods and the initial attractors (topics of interest) are determined.
Step Three: The results from the initial feeds and attractors are examined on a daily basis and both the feeds and attractors are refined. Your initial hypotheses are also tested and refined over time. This is usually requires a few weeks.
Step Four: The refined hypotheses are further tested and shared with appropriate members of your organization and/or community for their reaction and the development of actions plans that align with the results.
Step Five: The actions plans are put in place and Darwin is used to determine the effectiveness of these actions and to provide input for their ongoing refinement.
Step Six: We can train you to carry on this type of analysis, action, and refinement for existing and new issues over time or we can continue to work together to support your efforts.
Comments