I have written about
CubeTree several times. The most recent was Cubetree engages its user community in product development. I also met a number of their executives at the last
year’s Enterprise 2.0 conference so I was interested to learn that they have
recently been acquired by SuccessFactors,
another firm I have covered (see SuccessFactors: Bringing Web 2.0 to Talent Management). SuccessFactors is one of the
world’s most widely deployed cloud-based business solutions. It is used by more
than 8 million people within over 3,000 companies.
CubeTree provides
micro-blogging as a free feature and the other capabilities comes in a
commercial package. I think this is a smart move as micro-blogging is the
perfect way to introduce your offerings within an enterprise. It is easy to
install and does not require integration with business process to obtain
initial benefits. It can then be spread virally throughout an enterprise to
quickly demonstrate value.
To complement the email
integration there is also very robust mobile capabilities. Below you can see a
message on a mobile device. The user is replying to an instant
notification and posting it back to CubeTree
I like this combination
as SuccessFactors and CubeTree nicely complement each other without bring
redundancies to sort out. Carlin
said they sorted through several possible mergers. I do not know the other
possibilities but I think they made a good choice.
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