My Conversation with Sid Probstein, Attivio CTO

I recently had the pleasure of doing a video conversation with Sid Probstein, Attivio CtO. Our discussion centered around the deluge of content created by social media on the web and what companies are doing to try to combine that public opinion and sentiment with their own internal, enterprise content and data.

We focused primarily on the impact within the enterprise. I started by asking Sid about the opportunity within enterprise 2.0 to take advantage of looking at the unstructured data to determine the pulse of the enterprise and what conversations are going on. In 2008 more content was produced on the Web that in the history of content production, largely because of the vast increase in social media use. Now that social media is entering the enterprise what will this deluge bring? Will we be able to harvest this content or be overwhelmed by it. This is an issue that Attivio addresses and Sid responded to this question and other related ones during our conversation

Included in this interview is a preview of a new demonstration that Attivio developed in conjuction with Accenture that shows how the Attivio Active Intelligence Engine™ can be used to power a SocialCRM application that pulls in content from the web (review sites) and seamlessly indexes that content along with structured data pulled from a SalesforceCRM system.

 

Comments

[Michelle]

I think for the most part people will typically try to write with their own content and flair but there will always be outside factors affecting which statements to include, which I think is sad because not everything gets broadcast, but smart.