Creating a Sustainable Ecosystem for Community News Media

Today the traditional print news media has been impacted by the rise of the Web and social media, in particular. However, this emergence also represents an opportunity for more robust news gathering, increased community out reach, and better measurement of impact from both print and Web channels. 

At Darwin we have been talking with several news organizations on ways to expand their community connection.  These conversations inspired a recent three part series on creating a sustainable ecosystem for community news media. I will not repeat the content here but encourage see the complete series on our Darwin Awareness Engine blog.  Here are the three posts.

Creating a Sustainable Ecosystem for Community News Media - Part One: Providing Relevance and Creating Loyalty

Creating a Sustainable Ecosystem for Community News Media - Part Two: Finding Relevant Local Content from the Web

Creating a Sustainable Ecosystem for Community News Media - Part Three: Making Awareness and Discovery the pulse of Community News with Darwin 

In summary community news organizations can benefit from measuring and monitoring of the evolution of community themes over time or dimension by:

1. Tracking and measuring the impact of the Community News Media’s programs’ actions in the community and/or on the broader Web

2. Creating alerts based on significant variations within the designated themes of interest spikes

3. Advancing analytics for pattern recognition and prediction

With these benefits, the community news organization can achieve better awareness of emerging themes to improve its interaction within the community and provide highly targeted advertisement to support its financial targets.