Here is an example of how
the Darwin Awareness Engine™ can uncover breaking news before
it hits the mainstream press. We
have the concept of rising and falling stars as topics gather or lose momentum
on the Web. These rising and falling starts are displayed in a
ticker tape type across the top of the Darwin screen.
Recently, Thierry Hubert notices an acceleration or rising star on the term
– tuition hike. He looked at the
formal mainstream media and found nothing. Then he looked at informal media and
found a lot of content and variety of related themes on the Darwin Scan Cloud™. For example,
there was a video of UCLA students protesting the tuition hike at their school.
There are several other sites with
similar videos. It appeared to be a coordinated by the UCLA students through
social media. Here is link to a video of the Darwin screens and results hosted on
Vimeo.
We found a similar example recently,
when we saw that the Latino community was organizing through social media to get
Lou Dobbs. This social media effort appeared through Darwin before it was
picked up by the mainstream press.
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