Brightidea brings the capabilities
of social computing to the idea generation and implementation process. Their WebStormTM product is an
Idea Collection and Ranking Portal that facilitates the innovation process. I have covered them before (see: Brightidea.com – Brings Focused Enterprise 2.0
Capabilities to Innovation).
Now collaboration is
forecasted by Forrester to be one of the big drivers for smart phone usage in
2010 (see Smartphone Surge
in 2010). In line with this
trend Brightidea has announced the release of Brightidea
MobileTM.
Designed exclusively for Apple’s iPhone and iPad, as well as the Google Android
platform, the native App brings the Brightidea platform to mobile users.
The Brightidea MobileTM
app supports public or private communities and is designed to support the
rigorous security requirements and access controls required by large
enterprises that host many online brainstorms simultaneously.
Users of Apple’s iPhone and iPad can move between
multiple Brightidea WebStorms through the familiar iPhone interface and simple
navigation menu with built-in access to all accounts, campaigns, ideas, and
comments. With Brightidea Mobile, users can view, post, comment, vote,
and share ideas as well as use Brightidea’s corporate micro-blogging feature
that allows users to post and follow activity within their innovation
community.
One of Brightidea’s first clients to roll-out the
mobile app is The Nielsen Company. Brightidea Mobile TM
can be downloaded directly from the iTunes store. I think the migration to
mobile instances of enterprise 2.0 collaboration software will continue. Most
studies have shown that moving to mobile is a major direction for enterprise
software (see for example, Global Intranet Trends 2010 Report).
Brightidea was also recently selected by the city of San Francisco to power their program to get more employee involvement in improvements for the city. They are also supporting Ireland's efforts to get more citizen involvement in improving the country in the Your Country Your Call effort. A mobile app should be very useful in these cases.
I can't think of the last time I had a problem solving idea (e.g., "boy, I sure wish there was something I could just buy to get around this issue") when I was sitting at my desk... it almost always comes to me when I'm doing something other than "work" and it almost always ends up recorded on my iPhone somehow... voice memo, note, etc.
So maybe going mobile for Brightidea will mean user adoption will be a lot faster than forcing people into a webpage... but it probably also means net total new ideas generated or total ideas per user (or whatever metric matters here) will also go up?
Posted by: ArikJohnson | March 24, 2010 at 03:30 PM
Arik - Thanks for your comment and good points. I used to take a nap to generate good ideas and I would have a note pad near by if I got them. My iPhone would be better. On a related note I just read a study that said 28% of iPhone users check/update Twitter before they get out of bed. The smart phone means we are never far from work, but then I pften leave mine at home. Bill
Posted by: bill Ives | March 24, 2010 at 03:43 PM
Mobile brightidea innovation management may be a heavy problem. This will bring users a lot of faster when go into a webpage.
Posted by: Smart Phone PDA | May 04, 2010 at 11:05 PM