I am looking forward to attending Webtrend’s 2010
Engage conference in my home town, New Orleans, February 1 – 4. Hopefully it will warm up by then. The conference is subtitled the
conference for customer intelligence and covers Webstrends latest moves and
what can be done with the tool set; but it also goes beyond Webtrends to cover
general topics in the customer intelligence space. I recently covered Webtrends on the AppGap blog (see: Webtrends Provides Comprehensive Customer
Intelligence Data Collection, Integration, Analysis, Optimization and
Visualization). They invited me to
attend the Engage 2010 event and, as a disclosure, are covering my travel
expenses. I will be blogging about my experiences there but will do this
without any editorial guidance or prior review by Webtrends.
Growing up in
New Orleans, I am always glad to go back and have covered events and
restaurants there on several occasions (see: New Orleans Update 2007 Part One: the Paradox of Two Cities Remains, and New
Orleans 2007 Update Part Two: Restaurants, New Orleans 2007 Update Part Three:
Live Music, as well as the
New Orleans category in my right side bar). I plan to update my coverage of the
city while there as I am going a few days early. I applaud Webtrends for bringing in more outside money to a city that still needs it. I encourage you to attend this interesting event and, if not, plan to come to New Orleans soon. It remains a great place to visit.
The
Engage event begins with an Ignite session on the evening of Feb 1. The Ignite community is sponsored by O'Reilly. A presenter gets five minutes on stage with only 20 slides that auto advance after 15 seconds. This will be first New
Orleans Ignite session. I have heard good things about this approach from
people who attended the recent Boston session.
With Engage 2010, Webtrends is experimenting with
several formats to encourage dialogue. There will be some Ignite-style
presentations – or sprints – that replace the traditional hour-long keynotes. There
will also be small breakdowns and a series of panels. Here are two examples that
I plan to attend.
Hidden Gems & Top
10 Reports of Webtrends Analytics covers better ways to tuse Webtrends but the
issues should not simply be tool specific. Excerpt from
description: “Modern web analytics inundate us with a flood of information. But
how do you know where to start? And how do you separate the actionable insights
from the “nice to know”? This session will focus on ways to use Webtrends to
uncover some of the most actionable insights for your online marketing efforts.”
The Future of Publishing/Media
Panel covers a topic that I have been writing about a good bit on this blog (for ex. Social Media Does Not Replace Mainstream Media). Excerpt
from description: “The 100 year plus industry has hemorrhaged profitability and
good,
talented people, and been forced to re-evaluate its entire business model.
The Internet as a whole has started to progress beyond the two-way Web and into
a real-time Web, and content producers no matter how big or small, must be
ready to deploy measurement models to help make relevant content publishing
decisions and in turn drive ad revenue.“
There is much more and here is a link to the full Engage agenda. I will be writing about a number of the other sessions on this schedule. The twitter feed for the event is @wtenagge and the Twitter hashtag is the same: #wtengage.
Comments