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December 28, 2009


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Ellen Feaheny

I was actually having a thought around this today of a different angle. I work at a company that is very E2.0 style, constantly encouraging more sharing, blogging, contributions - of all sorts - technical, best practices, or even funny jokes or whatever.

(For us, it's living what we preach/sell (Confluence Wiki, etc.)... so natural reqt., but like all companies, not instant adoption across the board - it all takes time, and leader involvement.)

I've watched during 2009 as employees got more and more engaged on the Wiki, even the shy-est in the teams - evolutions and really amazing blogs and other highly useful content are daily and constant now. A surge of employee engagement evolves before your eyes - it's very interesting to watch the progression, as well as the growth pace of the company.

Confluence Wiki has become a core communication backbone in our company with offices in multiple countries. We just accept it as normal - could not function without it (and I never use the company directory - don't need it because you get to know people via their Wiki contributions).

But if people in our company were to leave and go to other companies now, would these E2.0 ways be normal there? In so many places, no! Including not having the open cultural nuances and other innovation benefits that accompany these collaboration methodologies.

Hmmmph! E2.0 styles REALLY becomes part of "you" once you work in this environment for a period of time - it is what only makes sense.

In a few years, if the momentum keeps up - will E2.0 deployments and cultures be everywhere?! Let's hope!

bill  Ives

Ellen thanks for your extensive and hopeful comment. See my series on Booz Allen in the Fast Forward blog -–-lessons-learned/ for another example and the Oce series on this blog.é.html


The last line of this post is so incredibly true!!

We started an intranet project a while back and set a major project tenet as "focus on the users." We didn't produce an amazing intranet, but with our limited resources we were able to get a good intranet.

And the idea of focusing on the user seems to be a major success factor in so many areas, from web design to product design to services. Bringing that perspective inside an organization for internal-facing tools & services can lead to higher productivity and employee satisfaction (both of which are good for the bottom line).

bill  Ives

Ephraim - Thanks for sharing your experience and the need for user involvement. It has been my experience that success is a direct function of the amount of user involvement. Bill

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