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October 09, 2009


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Brightidea also offers similar software but with more viral functionality and web 2.0 integration. It gives companies the ability to gather, sort, track, and implement ideas from outside the company or internally across multiple departments and business lines. The software has evolved over the last ten years to become the market leader in innovation management.

Paul Tran

Collecting ideas is the easy part. Turning those ideas into reality is where the hard work is. Would be interested to see the downstream features of Intuit's Brainstorm product.

Tad Milbourn

Janelle and Paul, I definitely agree that there are similarities between your software (BrightIdea) and ours (Intuit Brainstorm).

And I especially agree with Paul’s comment that collecting ideas is easy. Ideas are everywhere. What creates value is the feedback, discussion, and collaboration that occurs when you put those ideas in an environment where they can grow.

With Brainstorm, we do what we can to create an environment that makes it easy for innovators to connect, collaborate, and get help. So far, we’re seeing great results from our approach: viral adoption throughout the organization, increased rate of ideation, engagement from senior leadership, and a 5x lift in the number of innovations we’re able to get out to market.

JT Maloney

Hi --

Yes, innovation management is a silly term. Trying to plan, organize, staff, direct, control, catalog, index, store and retrieve innovation is not going to work. Never did, never will.

Unfortunately, your example and the comments try to do exactly this. They will fail every time for disruptive, breakthrough innovation. It does little good to inventory and index ideas except for the most pedestrian improvements.

Innovation is better led. Innovation leadership is appropriate. Innovation is a complex adaptive system. The outcome is not predictable. Establishing favorable leadership conditions, such as shared imagination, can and does sharply improve the probability of favorable outcomes for innovation.

Ideas and innovation inhabit complex markets. The innovation leaders are taking a far more effective market-based social media approach to innovation. It's how the big boys, IBM, GE, govt, etc., lead innovation. Here are some...

We learned decades ago that the tacit knowledge rqr'd for innovation cannot be harnessed by typical db and collaboration systems. It is hopeless, futile and counterproductive.

Today, it is rewarding to seen market sensibilities and complex systems achieve fundamental advancements in innovation leadership through applied prediction markets.


Tad Milbourn

Hey JT...I see from your link that you have extensive experience with using Prediction Markets. We've dabbled in them here at Intuit and have had mixed results.

The key factor seems to be whether those participating are either a end user or a good proxy of an end user for the question involved. To make that less abstract, I'll give some examples. When we've used them with a development team to predict the number of bugs or a release date, the results have been pretty good. The development team is closest to the code and therefore are the best people to make this type of prediction. However, if we were to use that same development team to predict how customers will react to the feature they are developing, the results haven't any better than guesses. In this case, the development team is not a good proxy for the end user (a small business employee).

So, for us, prediction markets have hinged on either recruiting the "right" people to participate or restricting the scope of the questions asked to relevant areas for the participants we do have. In either scenario, it's been more work than worth the effort. Have you seen similar things in your experience? Are there ways to get around the user issue I describe above?

comment system

Even though it's hard to accept the very idea of Innovation Management, because It sounds like a structure which will damage the creativity... A second glance at it, makes me think that maybe it is truly a good way of monitoring new ideas, because no one want it to be chaotic. I hope it will work for the best

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