Interesting Social Media Site Statistics for Facebook, Twitter and MySpace

I recently found some useful social media statistics through @ariegoldshlager on Twitter. Exoerian Hitwise released its September 2009 results. . Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009.  It had a year-over-year increase of 194%. MySpace was second with 30 percent but it had a year-over-year decrease of -55%. Twitter was number 4 with 1.84% but it had the highest year-over year increase with 1170%.  This Twitter growth is consistent with the 1382% growth from February 2008 to February 2009 with 7,038,000 visits according to Nielsen.

While MySpace declined in visits, it had the highest average time spent among the top five most visited social networking Web sites, with 25 minutes and 56 seconds - representing a decrease of 12 percent compared with September 2008 Facebook experienced the largest growth in average time spent among the top five sites, increasing 23 percent in September 2009 to 23 minutes.  Twitter went from an average time on site of 36 minutes 27 seconds in September 2008 to an average time of 14 minutes and 52 seconds.  Of course, there was dramatic increase in Twiiter visitors so it is unclear if the new visitors are the ones spending less time or the veteran users.

The study also found that overall U.S. visits to social networking Web sites from users who are 55 and older have increased 77 percent year over year. Visits from users 18 to 24 to social networking sites have decreased 33 percent year over year. Since Twitter and Facebook visitors tend to be older than MySpace this seems consistent with the other results.  

The data comes from the Experian Hitwise sample of 10 million U.S. Internet users. I wonder when Twitter will start to slow down? 

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[koko]

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