I recently spoke
with Adweek’s Brian Morrissey about Twitter and brands. He began with the
thought that Twitter presents a challenge for old school marketing people who
are used to crafting messages and coming up with clever ways of presenting
them. Whiie Twitter can be used to broadcast your message, this approach will
usually fail. Instead of thinking of Twitter followers as a passive audience
for your messages, consider them as the ultimate focus group. It allows you to
listen to what others are saying about your brand and engage them in
conversations to address their concerns and encourage their praise.
There is no question that Twitter is one of the best networking tools. Have made a lot of valuable personal and business connections via a tweet here and a tweet there. Highly recommend Twitter to anyone with an actually plan or reason to use.
Posted by: SEO Seattle | November 23, 2009 at 10:28 PM