The well-respected Canadian author, Margaret Atwood, is now using social media and other channels to promote her latest book. Of course I learned about this through social media via @digiphile on Twitter. Toronto’s Gblobe and Mail reported on this in: Atwood Plunges into Social Media.
This is a good social media marketing success story. In addition to the usual book-signing tour for her new novel, The Year of the Flood, Margaret also created an interactive website, used Twitter it, blogged it, flogged it on T-shirts and turned the book campaign into a contest on YouTube.
In addition to promoting the book, her website, yearoftheflood.com, functions as “a clearinghouse for environmental activism. Fans can also use it to download ring tones for the new-age hymns peppered throughout the book, which are being sung by local artists in each of the theatrical “events” coinciding with the release.”
After the first theatrical Atwood tweeted, “First YOTF event brilliant actors & singers, rocked roof! RSPB made ££, yay!!” Lisa Charters, director of digital operations at Random House of Canada said, “You won't be able to not have a digital presence as an author going forward. Social media is here to stay. It already has become a key ingredient in marketing campaigns.”
I think the same think applies to most businesses. I am seeing that companies are seeing doing Twitter and a blog as a given.
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