Recently I spoke with Intrix founder, Davorin Gabrovec, about his new venture. Intrix is a spin off of Intera, a successful business web application company, where he realized through working with hundreds of small to medium sized businesses in knowledge management, collaboration, and project management, that the next evolution in business tools was bringing semantic technology to enhance the migration of Web 2.0 to enterprise 2.0.
Intera was started two and half years ago with the Intrix spin off starting up earlier this year. Intirx plan to have a public launch in September. It is a cloud offering that uses semantic technology in several ways. The first way is to connect related data without having to manually tag or use other manual means. The second is to allow Intrix to learn from individual’s behaviors with the software and infer best practices to share with other users.
In the past most software was used to support transaction. Intrix, like many of the enterprise 2.0 tools is designed to support human interactions. People have learned to appreciate and understand the social side of software from the consumer Web. Now they want this capability in the their business tools.
Intrix features support user’s ability to collaborate, share, interact and exchange information, data and knowledge easily throughout the enterprise. As a social Enterprise solution it connects people with information, it merges collaboration, community and social networking tools into a single Web interface. It has also a an adjustable dashboard feature, so users can see and share information how they want to.
People in large enterprises often do not know what their fellow employees are doing. These interactions need to be made more transparent to make better use of the potential within the organization. Intrix is designed to use semantic technology to further enhance this transparency but adding semantic processing to human content sharing activities.
Davorin gave an example of the added power that semantic technology bring to enterprise 2.0. An experienced sales manager could use Intrix to manage the sales process, covering such items as sales leads, prospect and client information, and schedules. Intrix will learn how the experienced manager organizes and tracks the information. This knowledge can be passed on to new sales people as a best practice.
Davorin’s first start up, Intera, was selected by the Slovenian Innovation Forum as one of the most innovative and family friendly companies. Most recently, Intera was chosen as one of the best business ideas for 2009 by the National Finance Academy and they also won the Red Herring 100 Europe Award. Intrix also has great potential to do well. I look forward to learning more as it becomes more public.
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