I read a nice case study, ROI on social networking? TransUnion is leading the way, on the LCG Enterprise Technology Blog. TransUnion implemented Socialtext. It makes three good points. First TransUnion is savings millions by leveraging social networks to develop creative solutions to overcome very real budget constraints.
In addition, as the post conveys, “CTO John Parkinson realized that if he didn't implement a social software solution internally, it was bound to happen on its own -- on Facebook or in some other public forum. This is perhaps the second biggest reason for implementing social technology within your organization. It's no longer 'if you build it, they will come' - it's 'if you don't build it, they will definitely go elsewhere.”
Finally, the LCG posts mentions that “TransUnion is using data from its internal social network to learn more about its employees. Who is my go-to person on a particular topic? Who provides the best answers? Who are the unsung leaders within my organization?” This looks like a win-win-win-win situation and a classic example of the multiple dimensions of enterprise 2.0 value. You save money, provide better customer service, maintain control over your collaboration process, and learn more about the capabilities of your employees.
Thanks to LCG for this example. A few days ago I Tweeted a link to their post before writing this piece. It was RTed five times within the first hour and this sets the record for RTs per first hour for anything I have Tweeted, putting the post link potentially in front of over 7,000 followers from the combined RTs not factoring for any overlaps. I do not know if there is a ROI new but it does show the power of social media.
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