Forrester Says Firms to Increase Marketing Investment in Blogs

Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester. Jeremiah surveyed 145 global interactive marketers in both B2B and B2C companies with more than 250 employees on their social media marketing plans. Blogs are included in the social media mix and they had the highest combined total for increasing or staying the same in marketing investments.

One question was, “Assuming that the economy us in recession in the net six months, how would you change your investment in the following marketing channels.” The results included: Blogs – increase 65% stay the same 31%% decrease 4%; Social networking – increase 72% stay the same 22% decrease 6%; Display ads – increase 16% stay the same 44% decrease 40%.

I continue to see active interest in business blogs in the many software venders I speak with, supporting these results. The key to success is to align the blog with your business objectives. At the same time, you do not want to simply use your blog as a PR and marketing channel but provide value to your readers. If you have a business blog, what are your plans?

Comments

[Andrew Hull]

Bill-

It is great to see that Forrester has research showing that marketing budgets will put money towards company blogs. I feel this is an area in which companies can really connect with their audiences. We recently launched the RightNow Customer Experience Blog ( http://www.rightnow.com/blog/ ). We are learning every day and are committed to keeping the customer experience dialog moving forward.

[Bill Ives]

Andrew

Thanks for your comment. Your blog looks great. I added it to my list. Bill

[Forex Software in India]

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Thanks for your writer once again. Regular update on such posts shall make it more interesting to read.
Regards,
Katherine
http://www.forexsoftware-free.info

[Jeff paul news]

Companies trying to increase marketing revenues through blogs and social applications as efficient methods of promotions acquiring markets .

[Jeff paul news]

Companies trying to increase marketing revenues through blogs and social applications as efficient methods of promotions acquiring markets