Here is a post by Chris Aarons, Social Media For The Masses, that I appreciate. Chris starts with this, “As the number of social networkers and Twitter-ers continues to grow, advertisers and marketers often find themselves employing tactics such as setting up a “Fan-page” on Facebook, posting tweets on Twitter or developing applications to attract consumers to their brand. But all of these tactics ignore a critical player in the online marketing game—blogs.”
I agree. He goes on to say that blogs play a bigger and more important role for marketers than ever before. A blog can be the foundation for a social media marketing campaign. Then you can use other channels like twitter and email newsletters, as well as forum to focus attention to the blog. Twitter can only offer sound bytes while a blog can provide the complete message. It is hard to establish a thought leadership position with Twitter or even a forum but blogs are built for this.
Chris gives some stats to support blog use including the finding that blogs had almost twice as many unique visits as Facebook. I found this data and some more in the 2008 Technorati report on the blogosphere. About 50 to 75% of US web users read blogs. The same report mentioned that 71%of survey respondents feel that blogs are getting taken more seriously as sources of information. Half feel that more people will get their news from blogs than traditional media in the next five years and blogs are just as valid sources as traditional media. The report also said that bloggers are more likely to be enticed to learn more about a product by other blogs than any other source.
Chris mentions four components to blog’s power: consumer generated content, third party validation, social media and search results. Chris said that reaching influencial bloggers can often be a better way to get noticed in social networking sites such as Facebook than going there directly yourself. On the last component, Chris noted that blogs stand for “better listings on Google” which is very true. There is both an art and science to achieving these results.
I would add that blogs give you more control over your message will allowing for input by others. So here comes the commercial – if you need help with your marketing blogs, let me know.
I love all this Social networking Blogs!
Posted by: Frank | January 19, 2009 at 09:48 PM
Today Web content management solutions have a new challenger making content marketing easy , hence in turns generating revenue streams .
Posted by: Jeff paul news | October 28, 2009 at 02:49 AM