In this case, Joe Nocera talks business on the Executive Suite. Joe is the Talking Business columnist for The Times. He “loves exposing the hurly-burly of clashing executive egos, the deal-making bravura, and the occasional (or not so occasional) stumbles that powerful executives make. But he also loves pointing out those (more than occasional) times when they get it right.”
Here is Joe’s post on Birth of a Blogger. He explains why he started this blog. He says, I’ve got as many random thoughts about business as the next guy. And I can write just as fast (most of the time, anyway). Although The Times has more than 100 blogs by now, what harm could one more do?” He says he resisted starting a blog for some time but came around for several reasons. First, his weekly column only appears once a week, and there are good stories everyday. Sounds like one of Andrew McAfee’s reasons for his blog.
Joe also said he gets hundreds of emails after his column appears and it not possible to carry on individual dialogs with each reader. So the blog should consolidate these conversations and make them accessible to others to join in. His solution is that “every week, I plan to post a short preview of my column on Friday, with a link to it once it is posted on nytimes.com, after which I hope you’ll weigh in with your own response.”
I remember when editors on the NYT hated blogs. Now then have come over to dark or light side depending on your view.
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