Future Exploration Network and IBM hosted a roundtable of senior executives discussing Enterprise 2.0. Ross Dawson is providing a free download of the highlights at his blog, Trends in Living Networks. Here is the introduction and contents as reporte don his blog:
“Enterprise 2.0 – the application of Web 2.0 approaches inside organisations - is one of the most topical issues today for senior technology executives. To eludicate the concepts and to enable experiences to be shared, Future Exploration Network and IBM invited a select group of senior executives to Sydney’s Level 41 restaurant on 13 February 2008. In a free-ranging discussion overlooking Sydney’s harbour, the executives discussed Enterprise 2.0 and its implications and potential for large organisations.”
CONTENTS:
Roundtable Participants
Introduction to Enterprise 2.0
Defining Enterprise 2.0
Identifying Business Value
Risks and Concerns
Social Networks in the Enterprise
The Shifting Role of IT
Organisational Culture in Enterprise 2.0
The Role of Governance”
I took a look at the report. It said that while people feel that enterprise 2.0 is a useful term to describe a set of tools and approaches they would not use the term to promote its adoption internally. I agree with both statements, unless you are talking with the already converted internally. I rarely use hype terms in those types of conversations. This was certainly the case in the early days of knowledge management. I now use enterprise 2.0 all the time on this and other blogs. But when I am talking to general audiences, even writing on the web, I often say the new web or the new participatory web, or something to that effect.
The report provides a nice level summary of some of the concerns of executives. I like the response on governance where it was suggested that the focus should be on education and not suppression. At the same time the employees may be already running with the tools so governance may need to catch up. Thanks to Tomoaki Sawada for alerting me to this report.
Here are some additional links to related materials. Podcast: Enterprise 2.0 case studies on MIS mag’s The Scoop, presented by Mark Jones and Media coverage of Enterprise 2.0 Executive Forum.
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