I have been meaning to get to the very comprehensive report from AIIM, Enterprise 2.0, Agile, Emergent, and Integrated. Written by Carl Frappaolo and Dan Keldsen, it is an impressive piece of work and a must read for those in the field. I like the three tag words. I have been writing here and elsewhere a bit of the integrated part, Social Networking is Climbing the Revenue Projection Ladder (on a Forrester report) and Taking Mashups Deeper into the Enterprise. Agility through approaches such as mashups marks the agility. Emergent is current but according to the Forrester report, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013, it will have gone through the emergent part all the way to becoming an accepted part of the fabric of the enterprise.
The AIIM Report first defines enterprise 2.0, commenting that their survey found a lot of confusion over the term. They offered 12 definitions and found that “the application of Web 2.0 technologies in the enterprise was number one but with only 20% of the respondents selecting it. AIIM offers their definition based on elements of the top four selections. “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence, and integration capabilities in the extended enterprise.” This covers a lot of useful ground. I would just add, as Andrew McAfee wrote, it is leading to new ways of doing business. This addition is not inconsistent with the AIIM report as it covers the cultural impacts of enterprise 2.0.
The next section looks at the evolution of Enterprise 2.0 across Web 1.0, Web 1.5 (e.g. intranets, social networking, web services, etc.), and Web 2.0 with good definitions of each. Patti Anklam did a nice summary of the report on the AppGap blog, AIIM’s Enterprise 2.0 Survey. She was part of an impressive advisory board for the research. Patti wrote about enterprise 2.0 adoption issues that were covered.
“Culture still trumps everything. And a part of the culture that has to be addressed includes some of the tough questions on security, governance, process and publishing, and findability (which includes sensitivity to what people make public or private). There are some hard questions, but meanwhile, it appears that those companies who are following common law rule of “permit whatever is not explicitly prohibited”* are seeing benefits.”
Patti added that a favorite moment in a briefing on the report came when Carl showed a very clever juxtaposition of Time magazine covers:
1983: PCs are the “machine of the year.”
2007: “the person of the year is YOU”
In the cover, a person is looking at a PC. In the latter, Carl put the person in the PC. Enterprise 2.0 is certainly part of the Web 2.0 rise of user generated content and increased engagement. It provides valuable bottoms up participation within the enterprise for those leaders who have the confidence to encourage this participation. There is much more in the report.
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