McKinsey issued a useful report, eight business technology trends to watch by James M. Manyika, Roger P. Roberts, and Kara L. Sprague, that covered a number of trends to look for. I especially liked the first four that speak to the what web 2.0 brings. They are all variations on the same theme of making use of transparency and participation.
1. Distributing cocreation
2. Using consumers as innovators
3. Tapping into a world of talent
4. Extracting more value from interactions
Even some of the later ones deal with this same theme as they wrote, “Google fosters innovation through an internal market: employees submit ideas, and other employees decide if an idea is worth pursuing or if they would be willing to work on it full-time.”
And then “The Internet has brought greater transparency to many markets, from airline tickets to stocks, but many other sectors need similar illumination. Real estate is one of them. In a sector where agencies have thrived by keeping buyers and sellers partly in the dark, new sites have popped up to shine “a light up into the dark reaches of the supply curve,” as Rich Barton, the founder of Zillow (a portal for real-estate information), puts it.” The transparency will only work if buyers and sellers participate and take out the very expensive middle person. The same goes for the Google play at using employees as innovators.
Transparency and participation, transparency and participation, transparency and participation.
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