Simon Uwins, 20 year veteran at UK food retailer, Tesco, has started the Talking Fresh and Easy Blog to promote their Fresh and Easy initiative, starting in Los Angeles. It is targeted at both recruits and customers and is a great example of business blogging. The blog covers well written stories related to their new efforts and goals. It also clearly invites you to their regular web site. Thanks to the IF Team for pointing to this blog. These efforts are becoming common place on. A few years ago it would have been novel. web 2.0
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