Social Networks Metrics

Valdis Krebs had a very useful post recently, Leading Indicators, in which he listed some metrics he used to track social networks. Here the four metrics that some of his non-profit clients have implemented (in his words):

Increase in Size of Network -- attracting new people to the mission

Increase in internal network connectivity -- connecting the right people to get things done

Increase in connections to valuable third parties -- bringing in outside skills and perspectives

Increase in projects formed with all of the above -- creating value-added projects out of the interconnected skills.

Valdis has found that increases in the above four metrics are leading indicators of good things ahead for the network. I think they are useful best practice. He also provided a link to more social network analysis measures. enterprise social media

Comments

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Social networks metrics is a growing problem, but there few companies that say they can meaure an impact of social media on products and services. The problem is actually that social networking was not inherited by business, that's why it's now so hard to measure their impact.