Comparing 16 Technorati Tags and Google Search Results for Web 2.0 and Enterprise 2.0 Terms

I have been looking at Technorati tags a bit and started to add them to some of my blog posts. In the process I noticed the varying number of posts that have received these tags so I started to keep track. I included knowledge management and km in the list even though they are not really a 2.0 topic, the new approaches to km do include enterprise 2.0. These do serve a rough measure of awareness and popularity of these topics. I wondered how they compare with Google search results so I did several comparisons. The Technorati tags are first. Then the Google searches (in parentheses) are provided.

The Technorati tags are measure of blog content supply (by people who use tags - generally more technically advanced bloggers) and the Google searches are a measure of content supply across all web channels, including vendor sites. You can see that they do not always correlate. One of the biggest contrasts was enterprise wikis vs, business wikis. I assume part of this is because the software suppliers prefer the enterprise wiki label. I placed the links to each tag at the end of this post.

230,597 blog posts about web 2.0
Google search returns “web 2.0” - 242,000,00

19,412 blog posts about enterprise 2.0
Google search returns for enterprise 2.0 – 3,7190,00

8,228 blog posts about enterprise social media
Google search returns for enterprise social media - 45,900

11,867 blog posts about enterprise blogs
Google search returns for enterprise blogs - 22,700

2,630 blog posts about enterprise wikis
Google search returns for enterprise wikis - 131,000

1,501 blog posts about enterprise tagging
Google search returns for enterprise tagging – 907

96,108 blog posts about tagging
Google search returns for tagging - 3,600,000

27,897 blog posts about corporate blogs
Google search returns - 844,000

2,220 blog posts about corporate wikis
Google search returns - 19,500

5,481 blog posts about business wikis
Google search returns - 1,000

152,290 blog posts about business blogs
Google search returns -1,530,000

27,938 blog posts about web 2.0 marketing
Google search returns - 205,000

131,510 blog posts about km
Google search returns - 463,000,000 (who said km is dead?)

97,638 blog posts about knowledge management
Google search returns - 2,800,000

172,820 blog posts about social bookmarking
Google search returns - 25,400,000

9,354 blog posts about social network analysis
Google search returns - 809,000

enterprise 2.0 web 2.0 web 2.0 marketing km knowledge management business blogs business wikis enterprise social media enterprise blogs enterprise wikis corporate blogs corporate wikis tagging enterprise tagging social bookmarking social network analysis

Comments

[MarkWiseman]

This is very interesting, thanks.
Searching by tags can be very difficult because we all describe things in different ways. The converse is, if you are keywording or tagging an article, how do you know which of a family of tags, searchers will use?
It struck a chord with me because, in medicine, there are real problems coding a diagnosis to a hospital visit or admission for later analysis. If there is discrepancy in the coding used, results of any health analysis have limited validity. Of course in health a huge beaurocratic hammer tries to enforce a national system, at great cost.
Thank goodness the beaurocracy cannot get to much influence over blogging tags. The evolution of tags and tagging is going to be fascinating. If any of your readers want to be a world expert at something, you have shown them a field ripe for exploration.

[Bill Ives]

Mark

Thanks for your comment. Picking tags is a challenge as you try to get inside the head of the reader you want to reach. You also do not want to have too many tags. This post was an exception because of the content. Bill

[Markus Merz]

(Kind of manual trackback. Do comments count?)

Lengthy comment from me over at Pito Salas.

"I don’t get the sense of Bills article. Google is doing a full text index and Technorati tag search is a search for the microformat rel=tag. Googles index has absolutely nothing to do with tagging. ..."

[bill Ives]

Markus - Thanks for your comment. You are absolutely right that differenrt methoids are employed by Google and Technorati. However, people turn to both to look at what is happening on the web. I found it interesting when the different methods returned similar results (in scale) and when they were quite different. I do not imply they are the same, just different ways of lookign at the web. Bill

[Markus Merz]

@Bill: Somehow the link to my comment in Pitos blog got lost. Clicking on my name in THIS comment should beam interested readers there.