Here is a nice summary brief by IDC, “Getting Results by Empowering the Information Worker: What Web 2.0 Offers Beyond Blogs and Wikis.” It talks about moving more of web 2.0 than just blogs and wikis into the enterprise. I really liked their contrast of the web and the intranet. “Consumers are discovering a whole new world of collaboration, seamless integration, and the ability to share structured and unstructured data with an endless assortment of strangers. Enterprise information workers, on the other hand, are mired in a disjointed, disconnected world of manifold applications, each with its own login and password, access control policies, and confusing and non-standard interface.”
It resonates with the question I learned from reading Andrew McAfee. How many people find it easier to find stuff inside their organization on the intranet than on the web? No one ever raises their hand. The report goes on to say that those raised on the web will not tolerate the old ways and change will occur regardless of what the formal enterprise says. These new users will take control over their own information environment just as they do on the Web.
I did not learn anything that has not been discussed already by the enterprise 2.0 bloggers but the brief makes a nice executive summary written with conviction from a known source. You can download the IDC paper at Getting Results by Empowering the Information Worker: What Web 2.0 Offers Beyond Blogs and Wikis. You have to register but the paper is free. enterprise 2.0 enterprise social media