If you are in the US be sure to vote. The Boston Globe recently had an article, Finding profit in politics online: Blogs and podcasts draw audiences that appeal to advertisers. It was written by Hiawatha Bray, Globe Staff, on November 4, 2006. The article covers how a number of political bloggers are making good money through ads since they draw huge crowds of people with good demographics for advertisers.
These big time bloggers are on both sides of the issues. One group of mostly conservative bloggers, Pajamas Media, contains approximately 90 sites and attracted 3.5 million visitors last month. They are aggressively going after advertisers. They also want to attract a more politically balanced group of bloggers. The more libel bloggers, Daily Kos, attracted 695,000 visitors in September, according to Nielsen, while the Huffington Post, had 1.1 million readers. The writer said that the Daily Kos and the Huffington Post declined to be interviewed for this story. They both have ads but they are a bit more discrete. The Daily Kos does have its own t-shirts. Hotsoup.com is trying to be a bipartisan site with high profile people from both major parties.
Blogs rose to greater awareness, at least in the US, during the 2004 US political campaign and became Webster’s word of the year. Now they are much more mainstream serving a much broader array of topics. But they continue to play a big role in the political process.
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