Some Good Advice for Web Marketing

Rohit Bhargava writes, The Dark Side of Social Media And 5 Ways to Avoid It, in his Influential Interactive Marketing Blog. A number of companies have made major mistakes but applying the old rules of marketing or worse. He talks about the ease with which truth can be manipulated but the transparency also make sit easy to to discover and expose these manipulations.

Rohit writes that this misuse and discovery of bad marketing decisions has caused some big firms to shy away from web marketing. I agree with his conclusion that this would be a big mistake and a lost opportunity.

Rohit offers excellent five tips to avoid the dark side:
1. Be as transparent as you can.
2. Don't be afraid to "admit" you are marketing.
3. Understand who your detractors are, and assume they will always hate you.
4. Make sure you have supporters that will fight for you.
5. Listen, participate and respond.

He gives more details around each point in his post. I found this through Marktd.com, another site that lets rates stores. This time the stories are mostly related to web marketing. It is a project by PSFK to explore community-edited media. web 2.0 marketing

Comments

[Michael Gannotti]

Was cruising Technorati when I ran across your site. Very cool.
Michael
http://www.mikeysgblog.com

[Didier Masse]

I have recently seen your blog which is quite interesting and I wrote an article about your blog on ours, which relates to Blogs, RSS and Intranets (Web2.0).

http://b-r-ent.com/news/313.shtml

Thanks for your great articles !

Didier Masse
http://b-r-ent.com

[bill Ives]

Michael and Didier

Thanks for your comments. I looked at both of your blogs and they are certainly good resources for KM and intranets. I look forward to reading more.

Bill

[Steve Waganer]

i read the comments n posts ..these are really nice..i agreee with these.

[Advice.TV]

Nice article...

I am very interested in trying to market our company services via this method and to see what happens.

Thanks for the Good Advice...

Once again - Many Thanks

AK