Here is an interesting set of facts from a Boston Globe article, Women tap the power of the blog. First, “A survey by Perseus, a marketing research services company, indicates that 56 percent of all blogs are created by women and that women abandon fewer blogs than men do.” And Pew indicates that “the total number of women online is now slightly larger than the number of men.”
Second, “But a fraction of the so-called ``A-list" blogs are authored by women.” This seems consistent with many other areas. Women, as a group, are more persistent, but get less recognition than men. Not a fair or good thing. Gender equity seems a goal, not an outcome yet for the blogosphere.
The article goes on to write that, “ This inequity is not lost on San Francisco Bay area entrepreneurs and writers Lisa Stone, Elisa Camahort, and Jory Des Jardins, the trio that started BlogHer.org, a sort of yellow pages for women bloggers. BlogHer's mission is to create opportunities for women bloggers so they can pursue exposure, education, community, and economic empowerment.”
The second annual BlogHer conference was held July 28-29 in San Jose, California. I talked to some attendees who came away very excited about the contacts they made.
The Globe article tells the story of a number of women bloggers, including Lisa Williams, regular Berkman Thursday attendee. I have written about her work a bit and she is a case in our book, Business Blogs, A Practical Guide. She is a former analyst for Yankee Group who now works from hone with her tow young kids. Lisa said has gotten several consulting jobs H2OTown, her blog about Watertown, as well as her personal blog, `Learning the Lessons of Nixon." Two great blogs.
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