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September 08, 2006


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Lewis Green

You are right, the Cluetrain Manifesto is "all about having 'real conversations' between businesses and consumers." And guess what? I think that is precisely what is happening, as you and I and your readers are participating in a conversation, and this is the second blog where I have seen this string. Ford may not be participating, but doesn't the ad inspire real conversations between businesses and consumers? I both own a business and a Ford, and I was motivated by the ad to converse.

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