Occasionally, I check out my context sensitive Google Adsense Providers since they are supposed to be related to my content. I recently looked at two tools that may be useful to people who like to write blogs. Jotspot and iPressroom.com.
Jotspot seems to be the Typepad of blogs, at leas that is the impression you get from their site. They advertise it to be as easy as Word and you can start it up in a few minutes. They even offer a free wiki. I liked their explanations of what a wiki is – “A wiki is a website designed for collaboration. Unlike a traditional website where pages can only be read, in a wiki everyone can edit, update and append pages with new information, all without knowing HTML.” and what you can do with it such as the following (in their words)
- Create an intranet - Publish company information, such as news or employee guidelines.
- Project management - Schedule project deadlines, assign tasks, and define product specifications
- Document collaboration- Multiple users author documents with aid of version history and MS Word integration
- Coordinate a non-profit agency - Utilize event calendars, discussion forums, blogs and other apps
- Collaborate with virtual teams - Communicate with remote contractors or clients
- Track software bugs - Log defects and build custom querie
They offer an applications gallery from things their customers have done. At least these people get how to market their tool. So many new software companies do not understand that the key is to make it simple to use and to provide plenty of ways to use it to help a business.
iPressroom seems to be doing the same approach with podcasts. They go a step further and offer marketing services and consulting to support you business related podcasts. They too outline benefits as they say:
- Access a motivated, technology-savvy audience of 5 million (and growing).
- Leverage niche audio programming to support cost-effective advertising.
- Build a subscriber base of participating customers.
- Use podcasting to cross-sell/promote other products and services
And they have a blog, Internet-PR-News-Blog.
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