Here is a nice short piece, Blog Advantages, by Demir Barlas of Portals Magazine on the high-level benefits of the corporate weblog. It contains a familiar example, the GM Fastlane blog, but goes into some depth on several of the posts. What I like is that a magazine that began to look at the enterprise portals and intranet market is now continuing to look at business blogs. This is not their first piece on blogs. There have been several earlier ones which you can find summarized at The Case for Blogging. I wrote one of them as my first piece on business blogs in the summer of 2004.
In the piece on Blog Advantages, Demir concludes with the following:
“And, remarkably, this kind of valuable information is free; just by having an open, frequently updated blog, GM solicits all kinds of voices that would otherwise go unheard. If you haven't adopted a blog yet, keep in mind that it can draw in perspectives you won't get from your managers or partners, and that everyday posters can identify precisely what you need to improve. It's a remarkable concept, and it's only going to get more powerful in 2006.”
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Posted by: Angela | January 30, 2006 at 06:29 PM
I find this blog very informative keep it up
Posted by: Uk Essays | June 07, 2006 at 05:17 AM
Looking around for professional blogs and their advantages. Looking to setup a professionaly blog soon.
Thanks - Mike
Posted by: Mike Falcon | August 14, 2007 at 01:47 PM
Mike - I provide blog coaching servcies to help people set up there professiona blogs. Send me an email if you are interested - iveswilliam@comcast.net Bill
Posted by: Bill Ives | August 14, 2007 at 02:45 PM