I will be hosting a live audio session on “Blogging for Product Developers: Valuable Tool or Passing Fad?” for the Management Roundtable on Wednesday, December 7 from 1:00 to :2:30 pm. I interviewed a number of product developers, product managers, and senior marketing bloggers for our book, Business Blogs: A Practical Guide, and the lessons learned from these interviews will form the core of this session. Their companies included both large and small firms: IBM, Microsoft, and SAP, as well as PubSub, ActiveWords, NewsGator, BlogBridge, Feedster, FeedBurner, MyST Technology Partners, and others.
These product developers all found that the transparency and high search visibility of blogs offered a great way to explore product development with their clients and receive valuable feedback. As studies have shown, products developed through customer feedback are more likely to generate greater profits and be more on target with market needs. Blogs also gave the products of small firms greater visibility and the larger firms found that blogs enable closer connections with their customers, putting a more human face on their efforts.
The Management Roundtable, founded in 1980, is a knowledge and networking resource for product developers. It publishes newsletters, hosts a variety of specialized conferences, workshops, and audio-sessions and conducts onsite training. They also offer the web-based service, Knowledge Roundtable, launched in 2004 to advance product development, innovation and collaboration. This service offers “continuous, unlimited access to competitive insights and facilitates introductions among industry practitioners for benchmarking and partnering.”
You can register for the Blogging for Product Developers session at the Management Roundtable site. I hope you can attend.
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