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October 05, 2005

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Mick Mather

I just went to the survey and filled it out. What I see as an interesting development - as regards myself as an ARTblogger - is that there's NO PR or Marketing contact by companies who sell art supplies or provide artist services. While I'm not particularly shocked at this, it's all the more interesting that STAPLES is the ONLY Corportate PR blast that I receive - via email by the way - on a regular basis, about every 10 to 12 days.
One of the things that I see as an important investment by companies looking to market via blogs is contained in my response to survey question #5:

5) What can companies/organizations and their PR representatives do to better communicate with you?

What I would prefer to see, as a blogger, is a short, personal comment on my blog about the artwork I'm creating, documenting and developing. Within that context, it would then be appropriate for this person to say they'll be sending a personal email to discuss a product for possible evaluation or review. This way I'll be expecting the email and it will be less likely to be filtered or deleted as spam. If there's one thing that's true about the technical revolution of blogs, pods, digital cams and cam-cell phones, etc. is the very democratic nature of access that is returning PR & Marketing to the grass roots, one-on-one level.

This grass roots re-development of funding, fundraising and audience retention/development (that came out of this year's discussion of the Rand Report) is a key to success that seems to be proving true. The in-the-field, one-to-one efforts of companies like Golden Artist Colors, Inc., for one example, is likely to pay huge dividends in 2 to 5 years. I'll be meeting with them in a few weeks and will be sure to bring up the idea of PR & Marketing via the blogosphere.
There you have it, my 2-cents worth. Thanks for posting a link to the survey, Bill.

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