Steven Baker and Heather Green write, for Business Week, the blog - Blogspotting – “where the worlds of business, media, and blogs collide.” In a recent post on Bloglines, Baker wrote, Mark Fletcher, the CEO of Bloglines (now a division of AskJeeves) “says that his company will release a blog search engine this summer which will surpass the likes of Technorati, Feedster, and PubSub.” Is this like Joe Namath saying he will win the Super Bowl? It remains to be seen but there is certainly opportunity in the blog search and trakcing area. I use a variety of tools which all serve useful purposes. However, especially in the tracking space there is a lot of variety of findings. Google lists about eight times the numbers of links to my site as Technorati. Now I know that Technorati is more time bound which explains part of the difference. TypePad lists about three times as many visits to my blog as Site Meter. Feed Burner is a wonderful tool but it only captures data on the RSS subscribers which go through it. This number is likely less than half of that traffic for me. I also show up very differently in the searches of Google (the best for my blog), Yahoo, AOL, etc. for the same terms.
These are all great tools. I use them to great benefit and the blogs of Feed Burner, Feedster, and Pub Sub, along with other blog tools, are each cases in Business Blogs: A Practical Guide. The blog tool and service market is in a rapid growth mode and it will be interesting to see the winners emerge and who can provide the most comprehensive set of tools. NewsGator (another book case and my RSS reader) recently bought Feed Demon. What’s next?
Thanks to Josh Rosenthal of iQuest for pointing out this story. Steve and Heather write a good column and Steve even lets you download the notes from his interview with Bloglines.
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