Jill Fallon points to another citation of business uses of blogs. The Harvard Business Review mentions blogs in their Breakthrough Ideas for 2005. Mohanbir Sawhney suggests marketing strategies for the blogosphere in their publication on these ideas.
Jill quotes a bit of the publication:
“Bloggers are driven by a desire to share ideas and opinions with anyone who cares to tune in. This enhances their credibility, making them attractive to marketers,”
But Sawhney, the author, points out that marketers must realize that the blog world is not just a place to advertise but a place to participate. They can comment on blogs, or become bloggers to join the conversation.
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