I have been thinking about why blogs are gaining ground in the business world and generating such interest in general. Aside from the media interest in both responsible and irresponsible alternative journalism, the hype over firings of bloggers and other tabloid topics, perhaps part of the reason is an alignment with a number of trends in business communication and practices. In this seven part series that will run through next week, pausing during the weekend, I offer some initial observations. This is just a work in progress and I will am interested in any comments. I have written on some of these ideas before but wanted to put them all together in one series.
The seven factors addressed are
Part One: Offering a Partial Antidote to Ever Exploding Content
Part Two: Reducing the Clogging of the Communication Channels
Part Three: Providing the Needed Outlet for the Personal Voice
Part Four: Aligning with the Rise of Distributed Markets
Part Five: Better Enabling the Decentralization of Business
Part Six: Meeting the Desire for More Individual Connections
Part Seven: Driving Better Understanding Through Dialog
looking forward to this series....if possible, please include a focus on how a blog can help improve knowledge management within a corporate environment...most blogs tend to focus upon branding/marketing/customer interactions...i also see blogs as a KM tool.
good to see a fellow Louisianian blogging...
Posted by: jbr | February 15, 2005 at 11:22 AM
Good question and an important use for blogs. This is a topic that Amanda Watlington and I cover in depth in our new book, Business Blogging: A Practical Guide. I mentioned that use when I announced the book on Feb 2. - http://billives.typepad.com/portals_and_km/2005/02/embusiness_blog.html The book will be available soon. These seven posts are looking more at what is motivating the excitement around blogs as a business and communication tool that how to effectively channel this excitment.
Posted by: Bill Ives | February 15, 2005 at 03:02 PM